Go lovely rose, the beautiful, blooming, delicate, and pretty

Lancôme's Domaine de la Rose spans four hectares of lush, organically farmed land, where thousands of rose bushes flourish under the Mediterranean sun. The estate has nearly 10,000 rose bushes, as well as irises and jasmine. It is home to the iconic Rosa Centifolia, also known as the May rose, a precious variety renowned for its exceptional fragrance. These roses are meticulously hand-picked during the harvest season, ensuring the highest quality for Lancôme's prestigious perfumes.

Nestled in the heart of Grasse, the world's perfume capital, Lancôme's Domaine de la Rose is a captivating haven dedicated to the cultivation of exquisite roses and the preservation of traditional perfumery practices. This enchanting estate offers a unique opportunity to immerse in the world of fragrance, from the delicate beauty of blooming roses to the intricate art of perfume creation.

Lancôme's Domaine de la Rose in Grasse: A Fragrant Paradise!

A sensory journey

You can embark on a sensory journey through the rose fields, where the air is filled with the intoxicating scent of blooming flowers. Our private guided tours offer insights into the cultivation process, from planting and pruning to harvesting and distillation. The estate also features a conservatory showcasing a diverse collection of rose varieties, highlighting the rich heritage of this beloved flower.

Preserving Perfumery Heritage

Lancôme is committed to preserving the traditional savoir-faire of Grasse, a region recognized by UNESCO for its intangible cultural heritage of perfume-making. The Domaine de la Rose serves as a living testament to this commitment, where time-honored techniques are passed down through generations of skilled artisans.

A Sustainable Approach

In line with Lancôme's dedication to sustainability, the Domaine de la Rose adheres to organic farming practices, minimizing its environmental impact. The estate also employs innovative water management systems and promotes biodiversity, ensuring the long-term health of the ecosystem.